A custom Shopify theme for A&B, a Jeddah label making modest activewear: a Styling ideas builder that turns single pieces into complete sets, product cards and pages built to sell the whole look, in English and Arabic.
- Client
- A&B
- Year
- 2026
- Market
- Saudi Arabia
- Services
- Website Development · UI & UX Design
The brief
A&B sells pieces that are made to be worn together. The store had to sell the outfit, not just the tunic, and feel as considered as the clothes.
01 · The goal
Launch a store that raises the size of every order by making complete looks the easy choice, in English and Arabic.
02 · What we built
A Shopify theme written from scratch: our own sections, product cards, a set builder, a size guide drawer and a right-to-left Arabic storefront.
03 · The result
Live at aandblabel.com, where 29 styled sets sit beside 11 core pieces, each set priced below buying its pieces one by one.
Styling ideas
Start with one piece, leave with the look
Pick a piece you love, pick its colour, and the sets that go with it appear. Not sure? Surprise me picks one for you.
The home page
Designed in Saudi, formed by the land
Campaign photography from Al-Balad, bestsellers with their colours, categories framed in arches, the brand's story and the gym edit, all in one scroll.
Built for this brand
Every part of the theme sells the set
01
A set builder in two taps
Ten pieces to start from, each in its real colours. Choosing one filters the 29 sets to the ones that include it, with the saving on every card.
02
Complete the look on every product
Each product page ends with the sets in the same colour, priced below buying each piece, and a wand on the photo leads to more styling ideas.
03
A product page that answers the questions
Sizes and colours up front, a size guide drawer, a quiet low-stock note, a WhatsApp line for fit questions, and delivery, returns and payment in one place.
04
Product cards you can browse in place
Swipe through a product's photos and see every colour without leaving the grid.
05
Arches from Jeddah's old town
Categories sit in arched frames that echo the Roshan windows of Al-Balad, the same detail stitched into the clothes.
On the phone
Where most orders happen
The home page, the set builder and the Arabic storefront, each laid out for one thumb.
At launch
29
Styled sets, each below the price of its pieces
11
Core pieces
2
Storefronts: English and right-to-left Arabic
