Media production
TV Commercial Production
End-to-end TV commercial production: strategy, concept, script, filming, post-production, media planning and buying, airing and performance analysis.
Reach a wider audience with the credibility of television.
Television still offers reach, credibility and emotional impact that few channels can match, especially when you need to speak to a broad audience across age groups.
We manage TV commercials end to end: objectives and research, concept and script, pre-production, filming and post-production, then media planning, channel placement and analysis of how the campaign performed.
What you get
Concept and script
A creative idea and script built on your audience and objectives.
Production
Directing and filming with professional crews and equipment.
Post-production
Editing, colour, sound, motion graphics and versions for different durations.
Media planning and buying
Channel selection, scheduling and placement to reach the right viewers.
How we work on it
01
Objectives and strategy
We define the goals, the audience and the role TV plays in your wider plan.
02
Concept and pre-production
Concept development, script, casting, locations and schedule.
03
Production and post-production
Filming, editing, review and approval.
04
Airing and analysis
Media buying, airing and performance analysis.
Questions
Is TV still worth it alongside digital?
For brands that need broad reach and credibility, often yes. TV works best as part of an integrated plan, where digital channels capture the interest it creates.
Do you handle media buying?
Yes. We plan and book airtime on the channels and time slots that fit your audience and budget.
Can the same production be used online?
Yes. We plan shoots so the footage can be cut into shorter versions for social media and digital ads.