Digital Marketing
GreleavesThe hair-care questions Egyptians search for, answered in Arabic first
SEO and content for Greleaves, an Egyptian natural hair-care brand: long-form guides built around the problems people search, written mostly in Arabic, on a store set up for both languages.
- Client
- Greleaves
- Year
- 2025
- Market
- Egypt
- Services
- SEO Services · Content Creation
The brief
Shoppers in Egypt rarely search for a shampoo brand. They search for a problem: oily roots, dry ends, frizz, a routine that works. The Greleaves journal answers those searches, mostly in Arabic, the language they type in.
01 · The goal
Win the problem searches that come before a purchase, in the language Egyptian shoppers actually use.
02 · What we do
Keyword research around hair concerns and routines, long-form guides, and on-page SEO for the store's products and collections.
03 · The journal
18 guides averaging 837 words, 14 of them in Arabic, grouped around four hair concerns.
Article samples
Guides that start from the problem
Oily scalps, dry hair, children's tangles, a routine that holds: each guide answers one question people type into Google.
· 5 min read
أفضل شامبو للشعر الدهني - لماذا يحتاج شعرك إلى ديتوكس منتظم؟
Read on the site
· 8 min read
افضل شامبو طبيعي للشعر الجاف
Read on the site
· 7 min read
How to Create the Best Hair Care Routine: Expert-Backed Tips That Actually Work
Read on the site
· 4 min read
وداعًا للهيشان والعُقد… كريم Dr. Panda للعناية بشعر الأطفال
Read on the site
· 5 min read
روتين شعرك يبدأ من هنا - أفضل شامبو بمكونات طبيعية من Greleaves لشعر صحي ومتوازن
Read on the site
· 4 min read
Top Premium Hair Shampoos in Egypt: Detox, Moisturize, and Strengthen Your Hair Naturally
Read on the site
Topic coverage
Four concerns, covered in depth
Guides are grouped by the concern a shopper starts from, so each group can rank as a set and lead to the products for that concern.
15,066 words in all; the longest guide runs to 1,616.
Keyword map
The phrases, and the page for each
Arabic and English searches mapped to guides, products and collections, so shoppers land on the page that answers them.
0in Google’s top 3
0on page one of Google
- 01
أفضل شامبو للشعر الدهني
greleaves.com/blogs/news/detox-shampoo-for-oily-hair
- 02
أفضل شامبو للشعر الجاف
greleaves.com/blogs/news/دليلك-الشامل-لاختيار-أفضل-شامبو-للشعر-الجاف
- 03
best hair care routine
greleaves.com/blogs/news/how-to-create-the-best-hair-care-routine-expert-backed-tips-that-actually-work
- 04
روتين إطالة الشعر
greleaves.com/blogs/news/أفضل-روتين-لإطالة-الشعر-بسرعة-دليلك-عملي-للحصول-على-شعر-أطول-وأقوى
- 05
best shampoo in Egypt
greleaves.com/blogs/news/top-premium-hair-shampoos-in-egypt-detox-moisturize-and-strengthen-your-hair-naturally
- 06
روتين الشعر التالف
greleaves.com/blogs/news/أفضل-روتين-للشعر-التالف-لاستعادة-صحته-وجماله-بعد-الصبغات-والفرد
- 07
detox shampoo
greleaves.com/products/detox-shampoo
- 08
علاج تساقط الشعر
greleaves.com/blogs/news/علاج-تساقط-الشعر-دليل-شامل-لاستعادة-صحة-وجمال-شعرك
- 09
hair activator spray
greleaves.com/products/greleaves-hair-activator
- 10
القشرة الدهنية
greleaves.com/blogs/news/القشره-الدهنيه
- 11
dry hair oil for frizzy hair
greleaves.com/products/greleaves-hair-oil-best-dry-hair-oil-for-frizzy-damaged-hair
- 12
بخاخ منشط الشعر
greleaves.com/ar/products/greleaves-hair-activator
Target phrases and the page built for each.
The journal
Shop and read in one place
The guides live inside the store, next to the products they talk about, so a reader is one click from the answer and the bottle.
The journal in numbers
18
Long-form hair-care guides
837
Words per guide on average
14
Guides written in Arabic
