PyraFly: a website that carries a new identity

PyraFly needed a website that would present the brand professionally from day one and work as well on a phone as on a desktop. The site also had to stay consistent with a new visual identity and its brand guidelines.

A brand guidebook is only useful if it shapes real products. Designing the website with the guidebook in hand turned brand rules into interface decisions: spacing, colour use, typography and tone.

We approached UI/UX and identity together. Brand strategy and guidelines defined the system, and the website applied it through a clear structure and user flows designed around what visitors need to find.

We delivered the brand guidebook, logo and printables, including business cards and street ad mockups, and designed and developed a responsive website with a clean interface built on the same system.

PyraFly has a website and a brand toolkit that work as one system, giving the company a consistent, professional presence online and in print.

Building the brand system and the website side by side avoids the usual gap between the guidelines and what actually ships.