Amana: a mobile app built around trust

Amana wanted to reach its customers where they spend most of their digital time: on their phones. That meant more than putting a website into an app. The product needed a clear identity and an experience simple enough to use without instructions.

Amana means trust in Arabic. For an app carrying that name, every detail, from the visual identity to how quickly a screen responds, either supports that promise or undermines it.

We treated brand and product as one job. The identity work defined how Amana should look and feel, and the app's design and development carried the same principles: clarity, consistency and reliability.

We developed the brand elements alongside the app, then designed and built the application with a clean interface, a consistent visual language and the supporting web development it needed.

Amana now has a mobile app and a brand identity that work together, giving customers a consistent experience from first impression to everyday use.

When brand and product are designed by the same team, decisions stay consistent. The identity guided interface choices, and the app gave the brand a place to prove itself every day.